
<p class="wp-block-paragraph">The namesake of the chants is NASCAR driver Brandon Brown. ; On October 9, he got the checkered flag at the Talladega Superspeedway in Alabama. ; As Brown was being interviewed by NBC sports reporter Kelli Stavast, there arose from the stands the chant “F**k Joe Biden.</p>



<p class="wp-block-paragraph">Fearing that the chant might get to her microphone, Stavast tried to recast what was heard. ; She said to Brown, “As you can hear the chants from the crowd, ‘Let’s go, Brandon’ …” ; The joke was born … and it went viral over social media and returned to the sports stands.</p>



<p class="wp-block-paragraph">It is now a euphemism that can be heard on television and radio without raising the ire of the prudent. ; It is code that was born out of a reporter’s desire to spin away from the truth … and now it has a truth all its own.</p>



<p class="wp-block-paragraph">No matter what team is playing in what sports, there are almost inevitable cheers of “Let’s go, Brandon.” ; It was clearly heard in the background of a FOX post game sportscast. ; It is heard in bars as patrons hold their glasses high to toast “Brandon.” ; It is usually followed by uproarious laughter. ; ;</p>



<p class="wp-block-paragraph">The advertising premium industry has joined in. ; “Let’s go, Brandon” is being printed, screened, inscribed and stamped on t-shirts, baseball caps, coffee cups and just about every other conceivable item in the swag catalogue.</p>



<p class="wp-block-paragraph">Rapper Loza Alexander produced a music video that hit number two on iTunes. ; He was on YouTube until the censorship gods removed the video based on … medical misinformation?</p>



<p class="wp-block-paragraph">The chant was recently memorialized in the Congressional Record when Florida Congressman Bill Posey concluded his remarks about the Biden reconciliation bill with “Let’s go, Brandon.”</p>



<p class="wp-block-paragraph">Since a lot of folks have not heard of this latest social phenomenon – or may have heard the chant and not familiar with its subtext meaning – I consider this commentary a public service. ; Let’s go, Brandon</p>



<p class="wp-block-paragraph">So, there ‘tis.</p>

Sports fans cheering NASCAR’s Brandon Brown … or maybe not
