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Sports fans cheering NASCAR’s Brandon Brown … or maybe not

Sports fans cheering NASCAR’s Brandon Brown … or maybe not

The namesake of the chants is NASCAR driver Brandon Brown.  On October 9, he got the checkered flag at the Talladega Superspeedway in Alabama.  As Brown was being interviewed by NBC sports reporter Kelli Stavast, there arose from the stands the chant “F**k Joe Biden.

Fearing that the chant might get to her microphone, Stavast tried to recast what was heard.  She said to Brown, “As you can hear the chants from the crowd, ‘Let’s go, Brandon’ …”  The joke was born … and it went viral over social media and returned to the sports stands.

It is now a euphemism that can be heard on television and radio without raising the ire of the prudent.  It is code that was born out of a reporter’s desire to spin away from the truth … and now it has a truth all its own.

No matter what team is playing in what sports, there are almost inevitable cheers of “Let’s go, Brandon.”  It was clearly heard in the background of a FOX post game sportscast.  It is heard in bars as patrons hold their glasses high to toast “Brandon.”  It is usually followed by uproarious laughter.  

The advertising premium industry has joined in.  “Let’s go, Brandon” is being printed, screened, inscribed and stamped on t-shirts, baseball caps, coffee cups and just about every other conceivable item in the swag catalogue.

Rapper Loza Alexander produced a music video that hit number two on iTunes.  He was on YouTube until the censorship gods removed the video based on … medical misinformation?

The chant was recently memorialized in the Congressional Record when Florida Congressman Bill Posey concluded his remarks about the Biden reconciliation bill with “Let’s go, Brandon.”

Since a lot of folks have not heard of this latest social phenomenon – or may have heard the chant and not familiar with its subtext meaning – I consider this commentary a public service.  Let’s go, Brandon

So, there ‘tis.

About The Author

Larry Horist

So,there‘tis… The opinions, perspectives and analyses of Larry Horist Larry Horist is a businessman, conservative writer and political strategist with an extensive background in economics and public policy. Clients of his consulting firm have included such conservative icons as Steve Forbes and Milton Friedman. He has served as a consultant to the Nixon White House and travelled the country as a spokesman for President Reagan’s economic reforms. He has testified as an expert witness before numerous legislative bodies, including the U. S. Congress. Horist has lectured and taught courses at numerous colleges and universities, including Harvard, Northwestern, DePaul universities, Hope College and his alma mater, Knox College. He has been a guest on hundreds of public affairs talk shows, and hosted his own program, “Chicago In Sight,” on WIND radio. Horist was a one-time candidate for mayor of Chicago and served as Executive Director of the City Club of Chicago, where he led a successful two-year campaign to save the historic Chicago Theatre from the wrecking ball. An award-winning debater, his insightful and sometimes controversial commentaries appear frequently on the editorial pages of newspapers across the nation. He is praised by readers for his style, substance and sense of humor. According to one reader, Horist is the “new Charles Krauthammer.” He is actively semi-retired in Boca Raton, Florida where he devotes his time to writing. So, there ‘tis is Horist’s signature sign off.


  1. FranksTetson

    It would be nice to deal with grown ups again. Perhaps you will get there one day Lawrence.

    Until then, So there tishit.

    And here we go. Down the rabbit hole.

    • Dan Tyree

      Retard joe is bringing it on himself

  2. larry Horist

    You folks on the left seem to have no sense of humor. THAT is another story of day. Down the rabbit hole? I would say you have sunk into the gutter. BTW … there you to assuming again. Name ain’t Lawrence.