
<p>The flagship of the leftwing woke media – MSNBC – has seen its already dismal ratings drop to their lowest ever within the weeks of the second Trump administration.</p>



<p>Despite the busy month of major news, MSNBC averaged only 63,000 demo viewers between the primetime hours of 8-11 p.m. ET to finish No. 31 among cable offerings. By comparison, ;Fox News Channel ;averaged 353,000 demo viewers during primetime, and ratings-challenged CNN even managed an average of 118,000 demo viewers, almost double that of MSNBC.</p>



<p>Most notably, MSNBC’s primetime lineup finished with its smallest January audience ever among the advertiser-coveted demographic of adults aged 25-54.</p>



<p>DePauw University professor Jeffrey McCall said advertisers typically want to do business with networks that deliver viewers from the key demo.</p>



<p>&#8220;Advertisers seek the 25-54 demo because media consumers in that age range generally have money to spend and are not necessarily locked into brand loyalties. Younger demos have less discretionary money to spend, and older demos are more established in their consumerism habits,&#8221; McCall told Fox News Digital.</p>



<p>&#8220;The 25-54 consumers are buying cars, renovating their houses, buying clothes for kids, and basically having to spend their money to live their lives. And they are more open to trying new products or services,&#8221; McCall added. &#8220;That&#8217;s why advertisers target this age group so specifically.&#8221; ; ;</p>



<p>MSNBC&#8217;s struggling primetime lineup features &#8220;Inside with Jen Psaki&#8221; at 8 p.m. ET on Mondays, with &#8220;All In with Chris Hayes&#8221; occupying that timeslot the rest of the week. Rachel Maddow, who famously cut &#8220;The Rachel Maddow Show&#8221; ;to once a week in 2022 to pursue other projects despite her enormous salary, is filling the 9 p.m. ET timeslot each weekday for the first 100 days of the Trump administration, but &#8220;Alex Wagner Tonight&#8221; occupied that timeslot for much of the month and &#8220;The Last Word with Lawrence O’Donnell&#8221; closes things out. ;</p>



<p>TV Land, Lifetime, Freeform, E!, Syfy, BET, Paramount, Hallmark Channel, AMC, FXX, Investigation Discovery, History, Nick-at-Nite, MTV, Discovery, Comedy Central, A&;E, HGTV, FX, Adult Swim, Food Network, Bravo, ESPN 2, TLC, TBS, TNT, USA and ESPN all also outperformed MSNBC in the demo during the news-heavy month.</p>



<p>All in all, MSNBC finished behind 26 different cable options in the crucial demo.</p>



<p>&#8220;Networks with poor showings in the 25-54 demo will appeal to a narrower range of advertisers and likely have to discount their advertising rates,&#8221; McCall said.</p>



<p>Earlier this month, MSNBC president Rashida Jones stepped down from her position after running the liberal network for nearly four years.</p>

MSNBC’s Primetime Ratings Worse Than Ever Since Trump’s 2nd Inauguration
