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Late Night Comedians Gain Viewers … Fox Still Dominates

Late Night Comedians Gain Viewers … Fox Still Dominates

If you listen carefully, you can almost hear the champagne corks popping across the late‑night landscape. The first week of March brought a rare phenomenon — ratings increases for the so-called late night comedians. Almost everyone enjoyed a bump. Well… almost everyone.

Let’s start with the broadcast boys.

CBS’s Stephen Colbert, the self‑appointed high priest of Trump Derangement Syndrome, managed to pull in 2.43 million viewers, a modest 1 percent increase. In the all-important 18–49 demographic, Colbert climbed 5 percent, reaching 219,000. Not exactly a cultural juggernaut, but in today’s late‑night desert, even a puddle looks like a lake.

ABC’s Jimmy Kimmel, still auditioning for the role of “America’s Scold,” actually had a good week. He drew 2.28 million viewers, up 5 percent, and an impressive increase in the key demo with 263,000, a 17 percent increase. Apparently, a few extra young adults tuned in to hear him explain why half the country is composed of reprobates.

NBC’s Jimmy Fallon, the only host who occasionally remembers comedy is supposed to be fun reached 1.35 million viewers, up 10 percent, and his demo number rose a whopping 29 percent to 191,000. Fallon’s strategy of “maybe don’t insult your audience every night” continues to pay small but noticeable dividends.

Over on cable, however, sits the undisputed king of late night—Greg Gutfeld, the man who somehow manages to be funny and not hate his viewers. His show pulled in 3.73 million total viewers, up 10 percent, and a massive 38 percent increase in the 18 – 49 demo, hitting 315,000. That’s right. The guy on cable is beating the broadcast networks. And not by a little—by millions.

This is the part where media analysts usually start sweating.

But the good news did not stop there. NBC’s Seth Meyers, who long ago traded comedy for political sermonizing, still managed to climb 2 percent with 979,000 total viewers and rose 21 percent to 152,000 in the key demo.

But every ratings party needs a wallflower, and this week it was “The Daily Show.” Jon Stewart, the old man of late night, collapsed – a drop of 7 percent to 1.03 million viewers. His highly heralded return to late night has been less than impressive.

The Political Angle the Media Tiptoes Around

There is another way to look at the late night offerings. Let us address the elephant—and the donkey—in the room.

If you combine the viewership of the “left‑leaning” late‑night lineup—Colbert (2.43M), Kimmel (2.28M), Fallon (1.35M), Meyers (0.979M), and Stewart (1.03M)— the left-wing bloc pulls in 7.99 million viewers. The right-leaning Gutfeld pulls in about half that number at 3.73 million. Still an impressive number considering it is five against one.

So yes, Gutfeld dominates individually, but the combined progressive comedy industrial complex still outnumbers him. Of course, that’s like saying that all the NFL teams score more points than the Chicago Bears. True, but not exactly the flex they think it is.

The Ghosts of Late Night Past

Before anyone gets too excited about today’s “big” numbers, let us remember what real late‑night viewership looked like. Johnny Carson routinely drew 6to 9 million—on a slow night. Jay Leno averaged 5 to 6 million. Late night hasn’t merely declined—it has shrunk, curled up, and quietly rolled under the sofa.

The Bottom Line

Late night today is a shadow of its former self—smaller, angrier, and far less funny. But at least for one week, the numbers went up. Except for Jon Stewart, who seems determined to prove that nostalgia is not what it used to be.

So, there ‘tis.

About The Author

Larry Horist

So, there ‘tis… The opinions, perspectives and analyses of businessman, conservative writer and political strategist Larry Horist. Larry has an extensive background in economics and public policy. For more than 40 years, he ran his own Chicago based consulting firm. His clients included such conservative icons as Steve Forbes and Milton Friedman. He has served as a consultant to the Nixon White House and travelled the country as a spokesman for President Reagan’s economic reforms. Larry professional emphasis has been on civil rights and education. He was consultant to both the Chicago and the Detroit boards of education, the Educational Choice Foundation, the Chicago Teachers Academy and the Chicago Academy for the Performing Arts. Larry has testified as an expert witness before numerous legislative bodies, including the U. S. Congress, and has lectured at colleges and universities, including Harvard, Northwestern and DePaul. He served as Executive Director of the City Club of Chicago, where he led a successful two-year campaign to save the historic Chicago Theatre from the wrecking ball. Larry has been a guest on hundreds of public affairs talk shows, and hosted his own program, “Chicago In Sight,” on WIND radio. An award-winning debater, his insightful and sometimes controversial commentaries have appeared on the editorial pages of newspapers across the nation. He is praised by audiences for his style, substance and sense of humor. Larry retired from his consulting business to devote his time to writing. His books include a humorous look at collecting, “The Acrapulators’ Guide”, and a more serious history of the Democratic Party’s role in de facto institutional racism, “Who Put Blacks in That PLACE? -- The Long Sad History of the Democratic Party’s Oppression of Black Americans ... to This Day”. Larry currently lives in Boca Raton, Florida.

1 Comment

  1. Seth

    Fox is going to lead the republicans to victory Then Mike f as in fag and Dunger will be crying the blues

    Reply

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