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Sydney Sweeny does have good genes … and they look good in jeans

Sydney Sweeny does have good genes … and they look good in jeans

Initially, it was my intention to avoid getting into Sydney Sweeney’ jeans.  I was hoping that the issue would be behind us by now.  Butt But now that the story has legs, I feel obligated to comment (and I hope to do so without my own agonizing play on words).

American Eagle launched a campaign for their line of jeans featuring rising Hollywood actress/producer Sydney Sweeney.  It was a cheeky (oops) ad, playing off the homophone (look it up if you are thinking homophobic) relationship between “jeans” and “genes.” 

The tagline for the commercial is that that very svelte and sexy Sweeney has “great jeans” – meaning the American Eagle blue denim pants, of course.  The play on words is crafted to suggest that the highly attractive Sweeney also has other great “genes”.  And she does.  Very clever.  An attention grabber.  The person who came up with the idea for the commercial deserves a bonus.

To many on the  radical left, the ad was not just clever wordplay—it was a wink toward genetic superiority. Critics argued that featuring a blonde-haired, blue-eyed White woman in a campaign that flirts with the idea of “great genes” evokes eugenicist undertones – a pseudoscience that was last seen in the 1930s.

For those who did  not see the ads as just another clever contribution from Madison Avenue, the outrage ensued. It was the kind of outrage that only the unhinged, divorced from reality, woke obsessed, perma-pissed left-wingers could produce.  No sooner had the ad hit the market than the tin hat folks took to social media with an array of painfully concocted fanciful theories about the sinister subliminal meanings carried in the marketing message as a copywriter’s Trojan Horse.  “That’s eugenics!” “White supremacy!” “Body shaming!” “Genetic elitism!” “A coded message from the Fourth Reich!”, they cried.

The mere suggestion that the implied humorous message was a compliment to Sweeney’s DNA had the zombies of the woke community seeing racism.  Complimenting one’s genes – at least White female genes — has suddenly become a social, cultural and political no-no – a hate crime.

And it is all because Sweeney is … White (and beautiful).  Perhaps there would not have been as much blowback if American Eagle had chosen a model the opposite of Sweeney. Someone who is … say … Black, old and less attractive by most people’s standards.  (Did Whoopi Goldberg just pop into your mind, too.)   

There likely would not have been the outrage, but American Eagle would have sold a lot fewer jeans.  In 2025, suggesting that a specific White woman is good looking – has great genes – is no longer a compliment.  It is a racist dog whistle and a hate crime, according to those who see and promote imaginary racism as an evergreen partisan political strategy.

For those who check under their beds each night, the ad is yet another attempt to promote White privilege.  It is as logical as accusing people who prefer vanilla ice cream of being racists.

According to one tweeter, “This ad is a textbook example of how White beauty standards are weaponized to uphold systemic oppression.” Another claimed that, “Sydney Sweeney’s ‘great genes’ are a slap in the face to every marginalized body.” (I am betting on a fat person for that one.)  A third sounds like a permanent resident of the liberal arts academic community.  “This campaign is a capitalist celebration of eugenic aesthetics.”  Which just goes to show that even an overeducated mind is a terrible thing to waste.

The backlash reached such lofty heights of absurdity that even real geneticists weighed in. One wrote an op-ed titled “The Dangerous Implications of Celebrating Genes in Fashion Advertising.” Another appeared on a podcast to explain how the ad “normalizes the commodification of hereditary privilege.” I am not sure what that means, but it sounds impressive.

Meanwhile, Sweeney has been caught in the crossfire. She did not write the ad. She did not direct it. She just wore the jeans and smiled for the camera. But that was enough to trigger a full-blown character assassination. Suddenly, she was being accused of promoting anti-feminist fascism with her face – or more honestly, with her butt. Her family’s political leanings were dredged up. Her Instagram likes were scrutinized. Her entire being has been put on trial in the court of public opinion without just cause.

Since nothing Sweeney could say would satisfy the woke lynch mob, she has wisely remained relatively silent – allowing the media spotlight to move on to some new anal retentive issue, as it will.  But not just yet.  The TikTok outrage continues and Change.org has a petition demanding that American Eagle “apologize for its complicity in genetic discrimination.”

(Hmmm.  I wonder if the name of the sponsor, American Eagle, is what is getting the left’s feathers ruffled?  After all, anti-patriotism is in the genes of the flag burning radical left.  Just a thought.  But I digress.)

Despite the backlash, American Eagle’s stock surged more than 20 percent following the campaign’s release – and jeans sales are skyrocketing. Some conservatives celebrated the ad as a cultural win, mocking liberal outrage.  One can see it as yet another example of the left’s excessive and crazy criticism creating a backlash.

So here’s my modest proposal. Let us all take a deep breath and remember that not everything is a conspiracy. Let us allow people to be attractive without accusing them of genocide. And let us stop pretending that every marketing campaign is a referendum on human rights.  Sweeney does have good genes – and they look good in American Eagle jeans.  If that offends you, maybe the problem isn’t her — maybe it’s your inability to distinguish between a compliment and a coup.

Now if you’ll excuse me, I’m going to go buy a pair of American Eagle jeans. Not because they will make me look good, but because buying them will make me feel good.

So, there ‘tis.

About The Author

Larry Horist

So, there ‘tis… The opinions, perspectives and analyses of businessman, conservative writer and political strategist Larry Horist. Larry has an extensive background in economics and public policy. For more than 40 years, he ran his own Chicago based consulting firm. His clients included such conservative icons as Steve Forbes and Milton Friedman. He has served as a consultant to the Nixon White House and travelled the country as a spokesman for President Reagan’s economic reforms. Larry professional emphasis has been on civil rights and education. He was consultant to both the Chicago and the Detroit boards of education, the Educational Choice Foundation, the Chicago Teachers Academy and the Chicago Academy for the Performing Arts. Larry has testified as an expert witness before numerous legislative bodies, including the U. S. Congress, and has lectured at colleges and universities, including Harvard, Northwestern and DePaul. He served as Executive Director of the City Club of Chicago, where he led a successful two-year campaign to save the historic Chicago Theatre from the wrecking ball. Larry has been a guest on hundreds of public affairs talk shows, and hosted his own program, “Chicago In Sight,” on WIND radio. An award-winning debater, his insightful and sometimes controversial commentaries have appeared on the editorial pages of newspapers across the nation. He is praised by audiences for his style, substance and sense of humor. Larry retired from his consulting business to devote his time to writing. His books include a humorous look at collecting, “The Acrapulators’ Guide”, and a more serious history of the Democratic Party’s role in de facto institutional racism, “Who Put Blacks in That PLACE? -- The Long Sad History of the Democratic Party’s Oppression of Black Americans ... to This Day”. Larry currently lives in Boca Raton, Florida.

14 Comments

  1. frank danger

    Actually, Larry is the perfect example of what’s wrong with this ad as evidenced by all the sexual inuendo. Larry, no doubt a devotee of doing it inuendo himself. Sexual double entendre, etc. jokes are so easy. So puerile.

    He also generalizes, without statistics, that much of the left is up in arms. He loves to spew these generalizations without hesitation expecting all to believe the prophet of Boca. I have never seen this lady, only watched the Tarantino film and can’t remember her role as “Snake” in that even. I did like the movie though and no one stuck out as a bad actor. Believe me, I care little about this ad, will never buy AE jeans, I am a Lee man, always have been. Started with bells, went to straights well before bells were out of style.

    The ad is a cheap, uninspired, copy of a Brooke Shields, controversial 1980 ad. It’s cheap in that the only real cost was the star. Controversial in that the 1980 version sexualized a minor so oh, the memories, the memories. Brooke herself had issues overcoming the public outcry. It is virtually impossible that the creators of this Sweeny ad did not understand the controversy in 1980 and did not do this in an attempt to raise a ruckus in hyper divisive America. Obviously, at age 27, the actress is not a minor, so instead of sexualizing a minor, they went after a youngster or basically: tits on a stick with some homage to how pretty blue is (I kinda like that :>) And they didn’t expect an outcry? Yeah, that’s what the Bud guys said. Bullshit to that notion.

    Even Forbes called for pulling the ad campaign.

    As npr noted, some people are mad, some people are mad that people are mad, the Internet is a marvelous diversity. Larry is from the second camp, then again, he is always mad. He has the all-seeing eye to what Some people, like the author, are attempting to really say when they analyze the situation. Some objectively, some like Larry in a partisan form. Even though he hasn’t really tested or done any statistics, he feels that anyone who’s mad must be a leftist, D E I, politically correct, woke, and/or looney liberal. He blames “the radical left,” “the tin hat folks” (there’s a pot/kettle joke), unhinged, divorced from reality, woke obsessed, perma-pissed left-wingers could produce” (tell us what you really think), “zombies of the woke community seeing racism,” and many other last names. He goes out of his way to call Whoopi ugly, blames comment as coming from fat people, or overeducated idiots. Then again, consider the source, a… (redacted clause because no one deserves that tongue lashing).

    Sweeny is a movie actress, tv actress, podcaster, music video, star, producer, web celebrity 27-year-old beauty who basically often sells her body in posing sessions like for Mick’s recent new song. She’s packed a lot in those 27 years; she’s burning red hot and hopefully will not burn out. Been nominated for a lot of awards, won a couple I have never heard of. She is not accomplished, yet. She is talented, and $40M rich, already.

    She is pretty, but I haven’t seen the talent ===== yet. Is she a Rachel Welch or a Natalie Portman, time will tell and hasn’t told us yet. And don’t beat up on me for Welch, she did great things for women in film, was a joy to behold, and pretty funny. Just not a rocket scientist or great actress. Portman has a Harvard degree, and awards out the ying-yang. On this one, who cares, but I did find the author to be puerile in his comments. Keep the locker room talk where it belongs.

    • Willie

      Dunger you must be running out of things to bitch about. The young woman is an adult. And I figured that you were a rock Hudson fan. Him and Sylvester Stallone were planning a movie. Was going to call it Rambutt. With Sylvester playing a straight role of course. LOL. More sick humor. Sure, Ms.Sweeny is a looker but if she were fugly she wouldn’t be in show business. I take that back. Look at the skanky bitches on the view tv show. Which should be called the phew. But maybe you look at them as whacking material. But don’t worry. Sydney will pass and another girl will take her place. By the way. She’s a Republican and likes to shoot guns. We think we will keep her.

      • frank danger

        willhedunger: I have not a clue what you are blabbering about. I noted I liked the Hudson movies; not that I was a Hudson fan. Nor do I care about his sexual preferences which seem to tittle you to no end. You know what Rock said about your wife: xxxxxxx her, I did. Just kidding, LOL.

        I have never seen the view and question why you seem to watch it all the time.

        Yes, Sydney is a little rich Republican from Idaho where they spent a quarter million to send her to a private DEI-lovin school started by the Episcopalians. You know, DEI, LBGXYZ, woke, loving Episcopalians. So what? I never said anything bad about her, that dumb shit stuff is on you.

        • Willie

          Dunger I really don’t watch the view cunts. But I have when, through flipping channels, I saw that they were interviewing a guest that I was interested in listening to. Like the time when tom selleck was on the show. And Rosie O’Fatass turned it into a political ambush while attacking him on his stance on guns. The fucking dyke forgot to mention that he/she or whatever is guarded by armed guards. Same for the children that were allowed to be adopted into the sick perversion. By the w, I also enjoyed rock Hudson movies. I never could understand why he was queer when appearing in movies with Doris Day and other hotties. I would have at least been a switch hitter. LOL.

    • sheila Berg

      She’s a TV Model Not Thespian! Baseless Negative comments reflects personal insecurity transference!

  2. Frank danger

    Does williedunger call his wife a cunt? To her face or just behind her back. Dude, believe it or not, gays hang out and associate with straights and for normal straights, vice versa. It is you that’s weird about it.

    There are far less tighty whitey righties than there are normal people. Even Reagan hung out with gays.

    • Willie

      No Dunger. I never called my wife a cunt. She a staunch conservative republican. She doesn’t deserve to be called a cunt. That’s reserved for liberal bitches. LOL. Seriously, even lots of leftist people avoid the view girls. The one who called for trump’s head during his first term in the queen of cunts. No. I’m not aware that Reagan hung out with fags. He had to be around them for various reasons but “ hanging out “ wasn’t part of it. You go ahead and “hang out “ all you want. Perhaps they will “hang out “ for you.

      • Frank danger

        Williedunger, Reagan was close friend to Rock Hudson even during his fight with aids. Keep trying to normalize your closet case fears.

        • Willie

          I had a friend growing up who was queer as a football bat. But nobody cared what he did. Speaking for myself, I only swung one way. Being friendly with a fag doesn’t mean that someone wants to engage in gay sexuality. My cousin had a dog named porky because he liked to fuck pigs. That didn’t mean that my cousin did those things

  3. frank danger

    I have a Republican friend who has brown hair, but nobody cared what he did.

    I do not care about your friend or how you swing. What you do behind closed doors is up to you, as long as it’s not breaking the law. or harming anyone else.

    And thanks for the teaching that being gay is not an infection. And your cousin is a very, very sick man to allow a dog to do that.

    I’d say let’s get back to the issue at hand but let’s face it only Larry is using his hand when he looks at that ad.

    • Willie

      No Dunger. It’s the dog. Not the cousin. But it’s pretty obvious that you’re the type who’s interested in perverts But enough. So tell us. What democrats would make America better? Here’s an easy one. What person who is or has been on this site? Currently or past?

      • Frank danger

        Willhedung: sorry, General Ackbar says “it’s a trap.”

        • Samual kincaid

          Dunger there’s a big world out there and it’s going to belong to MAGA There’s no room for your party. Goodbye. The next election will finish you people off. You don’t believe me. But what if that’s true? Imagine people having more than enough to live on. Safe streets. Nobody trying to turn kids into fags. Secured borders. No more rioting and looting as per severe penalty. And much more. It’s a shame that you’re so old that your won’t be able to enjoy the MAGA new world order.

  4. AC

    Larry, what no room for objective sense of humor. Everything must fit into some political perspective?
    With you all events happening daily have political consequences that speak of the Left’s bad acts and perceptions,
    This time it’s an adv. selling ladies’ apparel with a light heated double meaning for jeans and genes. Without question the model wearing jeans has objectively positive genes. Whether the jeans company put a woman of any race who demonstrated sexy wearing their product would make no other impact than jeans look good on women with admirable genes.
    Larry, always looking for a fight? Seems like what the problem is with the party in majority. No sense of humor? Hey, lighten up, man!