The scandal-plagued leftist propaganda channel MSNBC is currently in the news for a crisis of its ratings and reputation. Since the November 5 election, MSNBC has been sinking in ratings and some of its media personalities are reportedly under pressure to leave the channel.
On Monday (December 2), Fox News reported that MSNBC recorded its lowest rating on November 26 in the past 20 years among its primary target audience of 25 to 54-year-old people. Multiple programs aired on the channel hot rock bottom in ratings since the channel’s sharp downfall in popularity began around the presidential election last month. The story wrote:
Multiple MSNBC programs have lost more than half their audience since Election Day when comparing demo viewership to 2024 averages.
The ratings in question show at least 50% drop in the audience of MSNBC’s otherwise most popular shows like those hosted by Jen Psaki, Chris Jansing, Rachel Maddow, Chris Hayes, and Joy Reid. Fox News added that per an insider’s information, MSNBC may even cease to exist as we know it now since its parent company NBCUniversal has corporate plans involving big changes to the network.
Robby Soave and Steven Olikara of The Hill discussed how the leftist media, particularly CNN and MSNBC have taken a hit by Trump’s victory.
A major scandal haunting MSNBC since the final weeks before the presidential election of November 5 involves leftist social justice activist Al Sharpton, who hosts the weekend show PoliticsNation on MSNBC. On October 20, Sharpton had Kamala Harris over for an interview of softball questions, not unusual for leftist media. However, soon after the election, which Harris lost by a big margin in the electrical votes, it surfaced that the Harris campaign had paid half a million dollars to Sharpton’s nonprofit organization. The donation was split over two payments, each of $250,000, in September and October.
The pay-for-play scandal drew sharp rebuke of Sharpton as well as of MSNBC and the Harris campaign over what seems an intentionally hidden conflict of interest. The New York Post cited an insider calling Sharpton a “wide berth” who doesn’t have journalistic standards. The channel admitted that it was unaware of the donations but has not taken any action against Sharpton to date. Amid the many calls for firing Al Sharpton, the National Black Church Initiative recently urged the MSNBC to suspend Sharpton and investigate the scandal.
On Thursday (December 5), The New York Post reported that Rashida Jones, MSNBC President, is reportedly planning to leave the channel after Donald Trump is sworn in as the 47th President of the United States in January. The story noted that a spokesperson for Jones denied the report. However, it added that CNN’s Brian Stelter confirmed the report citing his own sources.
Other leftist media sources have also suffered in the wake of last month’s presidential election. Even before the election, the leftist daily The Washington Post lost nearly quarter of a million subscribers soon after the paper announced it wouldn’t endorse any of the two presidential candidates. Thousands of Los Angeles Times subscribers were reported to have canceled their subscriptions for the same reason.
Jeff Bezos, owner of The Washington Post, announced that his paper would not endorse any candidate to stay neutral and bias-free. However, the paper’s history has leftist activism written all over it for a very long time.