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Late Night Comedians Gain Viewers … Fox Still Dominates

&NewLine;<p>If you listen carefully&comma; you can almost hear the champagne corks popping across the late‑night landscape&period; The first week of March brought a rare phenomenon &&num;8212&semi; ratings increases for the so-called late night comedians&period; Almost <em>everyone<&sol;em> enjoyed a bump&period; Well… almost everyone&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Let’s start with the broadcast boys&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>CBS’s Stephen Colbert&comma; the self‑appointed high priest of Trump Derangement Syndrome&comma; managed to pull in 2&period;43 million viewers&comma; a modest 1 percent increase&period; In the all-important 18–49 demographic&comma; Colbert climbed 5 percent&comma; reaching 219&comma;000&period; Not exactly a cultural juggernaut&comma; but in today’s late‑night desert&comma; even a puddle looks like a lake&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>ABC’s Jimmy Kimmel&comma; still auditioning for the role of &OpenCurlyDoubleQuote;America’s Scold&comma;” actually had a good week&period; He drew 2&period;28 million viewers&comma; up 5 percent&comma; and an impressive increase in the key demo with 263&comma;000&comma; a 17 percent increase&period; Apparently&comma; a few extra young adults tuned in to hear him explain why half the country is composed of reprobates&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>NBC’s Jimmy Fallon&comma; the only host who occasionally remembers comedy is supposed to be fun reached 1&period;35 million viewers&comma; up 10 percent&comma; and his demo number rose a whopping 29 percent to 191&comma;000&period; Fallon’s strategy of &OpenCurlyDoubleQuote;maybe don’t insult your audience every night” continues to pay small but noticeable dividends&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Over on cable&comma; however&comma; sits the undisputed king of late night—Greg Gutfeld&comma; the man who somehow manages to be funny <em>and<&sol;em> not hate his viewers&period; His show pulled in 3&period;73 million total viewers&comma; up 10 percent&comma; and a massive 38 percent increase in the 18 – 49 demo&comma; hitting 315&comma;000&period; That’s right&period; The guy on cable is beating the broadcast networks&period; And not by a little—by millions&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>This is the part where media analysts usually start sweating&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>But the good news did not stop there&period; NBC’s Seth Meyers&comma; who long ago traded comedy for political sermonizing&comma; still managed to climb 2 percent with 979&comma;000 total viewers and rose 21 percent to 152&comma;000 in the key demo&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>But every ratings party needs a wallflower&comma; and this week it was &OpenCurlyDoubleQuote;The Daily Show&period;” Jon Stewart&comma; the old man of late night&comma; collapsed – a drop of 7 percent to 1&period;03 million viewers&period; His highly heralded return to late night has been less than impressive&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>The Political Angle the Media Tiptoes Around<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>There is another way to look at the late night offerings&period; Let us address the elephant—and the donkey—in the room&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>If you combine the viewership of the &OpenCurlyDoubleQuote;left‑leaning” late‑night lineup—Colbert &lpar;2&period;43M&rpar;&comma; Kimmel &lpar;2&period;28M&rpar;&comma; Fallon &lpar;1&period;35M&rpar;&comma; Meyers &lpar;0&period;979M&rpar;&comma; and Stewart &lpar;1&period;03M&rpar;— the left-wing bloc pulls in 7&period;99 million viewers&period; The right-leaning Gutfeld pulls in about half that number at 3&period;73 million&period; Still an impressive number considering it is five against one&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>So yes&comma; Gutfeld dominates individually&comma; but the combined progressive comedy industrial complex still outnumbers him&period; Of course&comma; that’s like saying that all the NFL teams score more points than the Chicago Bears&period; True&comma; but not exactly the flex they think it is&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>The Ghosts of Late Night Past<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Before anyone gets too excited about today’s &OpenCurlyDoubleQuote;big” numbers&comma; let us remember what real late‑night viewership looked like&period; Johnny Carson routinely drew 6to 9 million—on a slow night&period; Jay Leno averaged 5 to 6 million&period; Late night hasn’t merely declined—it has shrunk&comma; curled up&comma; and quietly rolled under the sofa&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>The Bottom Line<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Late night today is a shadow of its former self—smaller&comma; angrier&comma; and far less funny&period; But at least for one week&comma; the numbers went up&period; Except for Jon Stewart&comma; who seems determined to prove that nostalgia is not what it used to be&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>So&comma; there &OpenCurlyQuote;tis&period;<&sol;p>&NewLine;

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