In less than three months, Democratic presidential candidate and former NYC Mayor Michael Bloomberg has spent $248 million – nearly a quarter of a billion dollars – on advertising.
Bloomberg has spent more than three times the amount spent by the four leading Democrats, combined. Aside from rival billionaire Tom Steyer, who has spent roughly $134 million, no other candidate has spent more than $30 million.
To compare, Donald Trump’s campaign spent roughly $330 million throughout the entire 2016 election; Clinton’s team spent $230 million.
Michael Bloomberg’s unprecedented spending “will definitely present an issue for other campaigns,” notes analyst Ben Taber. “He cannot buy up all the inventory, but his massive ad buys can and are increasing rates. This will make it even more difficult for other candidates to disseminate their messages, as they will be getting fewer airings per dollar spent.”
Bloomberg’s largest buys are concentrated in Super Tuesday states like Texas, where he has already spent more than $20 million. By the time most candidates shift from early voting states to Super Tuesday states, they could find it impossible to spend enough money to make their voices heard.
Bloomberg is running at least 13 different ads centered on his mayoral record and his belief that he can defeat President Trump. At least one is aired entirely in Spanish.
Earlier this month, he spent $10 million on a 1-minute ad spot that will appear during the Super Bowl. This week, he launched a new ad urging the Senate to remove President Trump from office.
“It’s time for the Senate to act and remove Trump from office,” says Bloomberg. “If they won’t do their jobs, this November you and I will.”
Michael Bloomberg is one of the richest people in the world, with a net worth estimated at $52 billion. He plans to spend more than $500 million on his presidential campaign and does not plan on accepting donations.
Editor’s note: This is perhaps one of the most sinister and cynical efforts put forth by any candidate in history. Bloomberg’s message seems to be simply that he deserves to be the President because he is willing to spend his own money and he has the most. (Of course, the Democrats accused Trump fo the same thing, but Trump spent surprisingly little of his own funds.) If Bloomberg is successful, we may never have another President elected on any merit except wealth.
It is also surprising that Bloomberg is gaining in the polls, since the primary to this point has eschewed qualities such as “white,” “wealthy,” “capitalist,” “old,” and Bloomberg seems the epitome of all of this.