Liberal media networks like CNN and MSNBC have seen a significant drop in primetime and daytime viewership.
According to AdWeek, in the week of August 13-18, CNN saw a 23 percent drop in primetime viewership compared to the same week in 2017. During the day, the network saw a 24 percent drop in ratings.
MSNBC saw less of a drop with a decrease of 8 percent in primetime ratings and 5 percent in the daytime.
Fox News Channel (FNC,) on the other hand, has finished No. 1 in day viewers for 32 consecutive weeks. Fox News saw an increase of 4 percent in viewership.
In the week of August 13, Fox News had 2,999,000 prime time viewers, with MSNBC landing at No. 2 with over 1 million less prime time viewers. Landing at No. 8, CNN had 1,011,000 viewers that week.
This year, Fox News has also beat out other sports networks and entertainment channels.
“Fox News continues its streak as cable TV’s most-watched channel, marking its 19th consecutive weekly win among total day viewers during the week of May 14,” said AdWeek’s A.J. Katz. “Per Nielsen – in the 24-hour time period – FNC averaged 1.5 million in total viewers and 287,000 in the 25-54 demographic. In primetime, FNC posted nearly 2.4 million total viewers and 460,000 25-54 demo viewers, finishing runner up to TNT, which continues to thrive with its coverage of the 2018 NBA Western Conference Finals.”
Both CNN and MSNBC have struggled to maintain viewers following the 2016 presidential election period.
“According to Nielsen ratings data compiled by TV Newser, Fox News’ overall viewership indeed grew in the month following the election, while both MSNBC and CNN saw their ratings dip. In the key 25-54-year-old demographic for the primetime hours, however, all three networks saw their audience shrink, although the losses for CNN (-47%) and MSNBC (-42%) were proportionally much larger than that of Fox News (-2%),” said Snopes, a liberal-leaning fact-checking site.
However, it’s common for networks to see much fewer viewers following an election. But CNN‘s decline has been consistent in 2018.
“CNN had significant declines in February, with ratings dropping 19% in total day and 16% in prime, where the network returned an average audience of 979,000 total viewers–behind MSNBC (1.805 million) and Fox News (2.766 million,)” writes Forbes.
Author’s note: Evidently, the CNN‘s strategy of inviting pro-Trump contributors on its programming to fight with anti-Trump commentators isn’t working. Instead, it ends up just being grown adults having meltdowns on air. We predicted this last year, that Trump would win in a battle against certain news agencies. It looks like CNN and MSNBC have some work to do to bring back viewers.